A minimalist sculpture with a beige wooden sphere on top of a black wooden cube, which has a circular hole and a pyramid-shaped cutout.

Brazil market-entry, flawlessly executed by experienced luxury & e-commerce operators

  • 30+ years combined experience launching and scaling brands in fashion, lifestyle and luxury across Brazil, Europe, and beyond.

  • From strategy to storefront, we deliver hands-on execution that transforms market entry into lasting growth.

  • Boutique advisory for brands that demand precision, cultural fluency, and flawless execution in Brazil’s dynamic market.

Our Services

Market Entry & Strategy

  • Market sizing, pricing & unit economics

  • Competitive & channel mapping (retail, wholesale, marketplace)

  • Legal/tax routing with local counsel

  • Distributor & retail partner search

  • Go-to-market plan

Brand & Localization

  • DTC store setup

  • Mercado Livre & Amazon BR

  • Payments & tax compliance setup

  • 3PL selection, SLAs & logistics flows

  • Analytics stack & growth loops.

Interim Management

  • Interim Country Manager

  • Hiring & training

  • KPI dashboards

  • Investor Relations & Fundraising

  • Board & investor reporting.

E-Commerce & Marketplaces

  • Positioning & messaging for BR

  • Visual adaptation & brand guidelines

  • PR & influencer seeding playbooks

  • Retail activation & VM guidelines

Clients

Brands & Ventures we have founded, managed or advised:

The word 'FERRAGAMO' in bold black capital letters on a white background.
The logo of Jimmy Choo featuring the brand name in large, bold, black outline letters against a white background.
Close-up of the word 'SCAROSSO' in bold black letters on a white background.
The logo of Sephora, a beauty retailer, displayed against a black background with the brand name in outlined letters.
Tucoffe logo in black uppercase letters
Black text reading "AMERICAN EXPRESS" on a white background.
Close-up of the word "PUCCI" in large black letters on a white background.

About Us

We founded M2 Advisory to bridge strategy and execution for international brands entering Brazil. With over 30 years of combined experience in luxury fashion, lifestyle, branding, e-commerce, and market expansion, we partner directly with founders, boards, and senior leadership to ensure smooth entry and sustainable growth.


  • Brand & Communication

    Brazilian-Italian executive with 18 years in brand strategy, merchandising, and retail management for luxury & lifestyle brands. Senior consultant at MCF Consultoria Estratégica (clients: Sephora, American Express, XP Inc.), former brand manager for Jimmy Choo and Emilio Pucci in Brazil, global retail & marketing coordinator at Salvatore Ferragamo in Florence, commercial lead at Warda Fashion Technology. Expert in positioning, visual merchandising, PR, and multi-market execution. Fluent in Portuguese, English, Italian, and conversational German. MBA from SDA Bocconi.

  • Operations & Finance

    Italian-Austrian entrepreneur with 15+ years in luxury, e-commerce, and international market expansion. Co-founded Scarosso (luxury footwear, €17.5M VC raised), Tucoffee (coffee capsules, multi-country rollout), Viamadeinitaly (B2B marketplace for Italian craftsmanship), and ETIQL (Manufacturer to Consumer Platform). Expertise in capital raising, scaling omnichannel retail, structuring cross-border operations, managing teams of 70+. Fluent in German, English, Italian, and intermediate Portuguese. MBA from SDA Bocconi.

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